Apple seems to have your first hit Bona Fide Hi.
The company has already produced critical recognition and award-winning films for Apple TV +. In fact, until Netflix has He reportedly spent millions on his Oscar campaignApple’s “Coda” remains the only film that produced a streaming service for conquering the Academy of Academy for the best image.
However, it was a different story in the box office – at best, returns the ambitious budgets and from Argille, the company had a spectacular flop. Last year, Apple It was reportedly decided to return to budgets and theater editions, leading to Canceled projects and criticism of the director.
Things finally turned around “F1” – currently is a film film in theaters, On the way to earn $ 55.6m This weekend in a homemade box. With $ 144 million global ticket sales, “F1” will soon outlast “Napoleon” ($ 228 million) as Apple’s highest film film.
Director “F1”, Joseph Cosins, previously Helmed “Top Gun: Maverick,” and in many ways, the new film sounds like a loose copy of the formula “Maverick”, combining realistic, vi-is-is-tam-tinematography (Brad Pitt really drives those cars!) With the famous narrative of the older veteran forced to work with young institutions to learn a thing or two about old-fashioned, analogue group.
“F1” (which was distributed in the United States in the United States), probably benefited from the growth of American popularity of the formula of one race, in part by Netflix documents “Drive to survive.” Much has been recorded on the actual group of formulas, and the Levis Hamilton driver also signed as a producer.
The whole team of Cook even joined Hamilton The story of a variety of side In which the cook said that the company could “bring some things that is a unique apple in the film, like our camera technology.” Planning, he added, was “that the entire company also supports our retail and everything.” (Not all customers were satisfied with cross-promotion.)
While the Apple bet refueled, it is still not clear whether “F1” – with a reported budget more than $ 200 million – will actually earn in theaters. Before publication, one analyst in Box said on cruel This even in success, the film “can end to be a very expensive advertisement for original content on Apple TV.”
