- The advertisements resisted with cofaunters The application for years, including after the company has gained $ 22 billion in 2014. years. Brian Acton and Jan Koum left the company 2017. and 2018. years, and Monday, and Monday, introduced advertisements in the “Status” function in the “Update” tab in “Updates”.
Whatsapp Cofounders Jan Koum and Brian Acton never wanted to include ads to their message for messaging, but the new owner of the target moved on Monday to the plan to do this just that.
Facebook and Instagram’s Matior Company, which bought Whatsapp in 2014 years, said Monday would introduce ads in the “update” tab of the application on Monday, which the company said to account for 1.5 billion users every day. The “Status” function, which shows that photos or videos will now turn on ads that many similar instagram “stories”, and advertisers can also pay them to boost their own channels Whatsapp. People and companies leading their channels will also be able to sell subscriptions to their content, the company announced in the post on the blog.
The new ads works by the whatsapp counter of the Cofofunders. When Koum and Acton first launch the application in 2009 years after they gave up the job in Yahoo! The couple actively resisted the addition of advertising after previous bad experiences. Instead, they collected users $ 1 per year to use the service after a year.
The former executive, allegedly held a note from Acton on his desk to remind him of the company Mission, according to the capital partner Sequoia Jim Goetz.
“Jan holds a note from Brian who requested the table on the table that does not publish” No ads! No games! No tricks! “Serves as a daily reminder to their commitment to stay focused on building a clean experience of messages,” Goetz wrote in 2014 A post on blog.
When Koum and Acton sold a company to target (then Facebook) for $ 22 billion in 2014 years, The target convinced them that it would keep whatsapp ad-free and the couple would not have to compromise their principles, Goetz wrote in the place of blog. In his post blog, the cofaunters also promised “absolutely none of the ads interrupting your communication” Washington Post export 2018 years.
However, the cooled chilled KOFA reported, later they clashed with a metaic guidance on whatsapp. And Acton and Koum have left whatsapp, 2017. and 2018. years, after a long battle over whatsapp to share more data with Facebook, as well as pushing from meta to turn on the ads in WhatsApp.
In 2019. Acton said in an interview Forbes This meta-inclusion plans in whatsApp status is broken by social compact with applications. “Target advertising is what makes me unhappy,” he said.
When Acton suggested an alternative to whatsapp, who involved users sent after breaking free messages, Sheril Sandberg, then the main operative officer of the company, because he said, said Acton said that he said that he said that he said that he said that he said that he said that he said that he said that he said that he said that acton said that he said that he said that he said that he said Acton said that he said that acton said that he said that he said.
“I called her once,” Acton said Forbes. “I was like, no, you don’t think it wouldn’t scan it. You think it won’t bring that much money like ….” It’s a little meteo. And we moved. And I’m a good businessman with that …
The target spokesman said in the statement Happiness That the company talks about involving ads in whatsapp for years and added that new AD functions will not break the user talks.
“We think this reflects how people want to use whatsapp and mean if only you whatsapp to send personal messages to friends and family, nothing changes,” nothing else said. “
This story is originally presented Fortune.com
