Pinterest The General Manager Rad was ready that Wall Street did not like three years ago: he would prioritize the long-term welfare of users due to short-term engagements, even if that meant to watch the price of Tumble.
The cube paid off. The Visual Discovery platform now has more than 570 million active userswith a generation z which represents over 40% of its user base– The largest and fastest growing demographic.
Today, the price of the Pinterest was 86% from 66% of when she readily took over the Director General in June 2022. years, although he remains 58% of his time due to an owl Pandemia in February 2021. years.
“There’s a good job in positivity,” he’s ready Happiness In an interview in Cannes Lions. “We can do good good, and it is really a short-term opposite the long run.”
After taking the reins on Pinterest, the most controversial move came in 2023. years, when Pinterest has become the first main platform for creating users under 16 years of private only defaultPreventing that young users discover foreigners online and restrict certain social characteristics.
The decision launched the current backwardness of investors concerned about the user, with the price of shares that abolish 26% between 14. April and 5. May 2023. Years.
“When we announced that people thought it would be our death with Gen Z,” Ready reminded. “But a year later we almost doubled because it was the core of why we won the Gene Z.”
The ready-friendly controlled approach reflects its wider philosophy that the platforms can succeed in focusing on health, not maximizing screen time.
Unlike other algorithms that optimize the contents of the user that drives the strongest reactions, Pinterest redesigned its artificial intelligence to prioritize the priority that users decide again, not only what they set their attention for a moment.
“Social media became toxic when it was transferred to the chronological feed of what your friends have published in what aI was thinking,” it was ready explained.
“Ai realized you were looking for longer in things that drive you,” he said. “We (the technical industry) began adjustment to maximize the time of examination with the same contents running at the top.”
The Pinterest Algorithm is now complaining about what is ready names “aware of the choice in relation to the unconscious choice”.
Using the driver’s metaphor that it will look at the car accidents, they are ready to note that although people can look at the content disorder, they don’t really want them to see them more. “If you ask someone after that,” would you like to see another one? “The vast majority of people say,” No, that was terrible. “”
Pinterest shooting gene z
The strategy was especially well signed up with GEN Z users.
“If you ask a general user,” Why are you going to Pinterest? “There are two things that will tell you reliably,” he readily said. “First,” Pinterest just gets me. “But the other really big part is to see Pinterest as an oasis away from the toxicity experienced else online.
“It should not be controversial to say that we should be dedicated to the long-term health of our users. But what I try to prove is that there is a good job in positivity.”
The company quickly expanded initiatives for focused young people outside the privacy settings.
Pinterest shows the pop-up messages of school age users during school hours, encouraging them to return after class, although this fast can be ignored and will bypass.
He also advocated schools without the phone while working with politicians and regulators on both sides of the Atlantic.
‘You must have conviction and courage to say, “I believe it’s true” “
Ready to recognize the pressure that comes with decisions that do not initially laugh investors.
“You have to have a belief and courage to say,” I don’t believe it’s right, (and) I’ll see him, “but you also need to achieve results.”
For Pinterest, those results have a confirmed long-term approach ready.
The platform has achieved what is ready “something that is extremely rarely among consumer applications”: “actually attain the younger users, reversing the previous trend of aging and out of it.
The company’s success during the advertising industry installation has positioned that market share as economic insecurity would continue.
“My bet was that if we give them an alternative, he will choose it,” he readily said about Gen Z users. “Fortunately, it’s been worked out for us.”
