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Nike stocks remain despite reducing income and Trump tariff costs



  • Nike Stocks rose FridayDespite reduction of 12% income in the fourth quarter. CEO Elliott Hill said that on Thursday on analysts to expect a better fiscal year before us, although it starts with a tariff increase in costs like $ 1 billion.

NIKE Leadership gradually investors for oil costs in tariff and smaller margins during C4 earnings K4 C4 in C4 on Thursday.

Still, actions In the mood 15% on Friday after a better three-month report. Adjust earnings per share collapsed 86% to 14 cents, beating the forecasts of wall street pennies. The income fell 12% to $ 11.1 billion, above the views for $ 10.7 billion.

CEO Elliott Hill said Call with analysts that salary was not “not to Nike Standard”, but optimistic in the company’s reversal strategy.

Meanwhile, CFO Matt Friend will evaluate that the tariff costs will be about $ 1 billion and the analysts in the next fiscal year by reducing the American imports that produce Chinese costs and reducing costs made in view of the decline.

The company said that the coarse margins fell in K4, primarily due to steeper discounts, and Nike Leadership expects that the margins for fiscal year 2026 will reduce even more, “with greater influence in the first half.”

President Donald Trump and his Trade Secretary Howard Lunnick announced On Thursday, the Management Board reached the China, although 30% tariffs will remain.

Currently, about 16% of the import of Nike’s footwear comes from China, and a friend expects it to “cut to high numerous digits by the end of fiscal” 26, with the procurement of China renaming other countries around the world. ”

“Despite current elevated tariffs for Chinese products imported into the United States, production capacity and ability in China remains important for our global source base,” he added.

In the notes after the earnings report, the Analysts Goldman Sachs wrote them “gradually encouraged” Nike’s better than the fourth quarter of a quarter of a quarter and Hill’s strategic plans. But brand skeptics remain.

“Nike ended the heavy fiscal year on a fairly inconsistent note,” “Neil Saunders,” while the giant sportswear won expectations, also put aggravated sales performance that continues to fall from Coroface in consumers. “

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