“I have a pretty wild story to tell you:” The early YouTube Star Caspar Lee says in a Tiktok.
He continues to tell the story about how the founder of the starting slided into his LinkedIn DMS with a slope of an environmentally friendly deodorant called wild. At first he ignored the message, but his cousin Sasha Kaletti, then the investor of the bridge, asked Lee if he and some other creators wanted to enter the seed wheel. This April, about five and a half later, wildly sold in Unilever £233 million, or about $ 286 million.
The wild would only be the tip of the iceberg for Kalets and Lee. In 2019, created creators, seed and pre-seed capital focused on consumer online companies. Now, the Creatless Investments is launching its second fund with $ 45 million, more than doubled its funds for $ 20 million.
The Creatless Entrance already has a record of making some solid bets on the Startup Semena phase. Eleven Laboratories, and Audio Company is now evaluated at over $ 3.3 billion, was part of the Creator Fund I. Shortly after Unilever bought the wilderness, another company that supported the Creator, Runna, went out to start a horrible application. The firm also invested in Buzzy Nevsletter platforms Hiveand that led the language learning app Practiceseed seeds.
After six years working with its first fund, Fund Creator Ventures II will continue to invest in Consumer companies, but with a closer eye to AI – it’s not a surprise in 2025. years.
“There are trillical dollars of consumption through IOS and Android app stores each year, and if even a small part of it becomes consumer and applications, it will be a separate unicorn,” he said for Techcrinchunch “Kaletski”.
In addition to interest in AI, Kaletski sees some other growing trends in the Internet space. Is particularly interested in Microdrama Streaming Applications that have been popular for long in Asian markets, but they started making real ones in the US
“Crazy part about Reelshort, which is fascinating, is the price,” Kaleti said. “People sometimes don’t realize they charge $ 20 a week … it’s a far more expensive than Netflix.”
So far this year, according to the App Store Appfigures Appfigures, Microdrama Apps Dramabok and Reelshort gave $ 99 million and $ 152 million purchasing in the United States, respectively. These numbers reflect 203% and 233% increase in excessive growth from the same time frame in 2024. Years.
Some betting with creators are a little more speculative. Kaletski and Lee are also excited about app in your portfolio StatusAn application-like user-like user is similar to the audience updates of AI bots, which means that no one actually sees what they publish. Bots could like your posts or cancel you. The company alone is markets like “Sims, but social media”.
These starting social network filled with AI were circumcision During the last year, although on a skeptic, a complaint on only social experiences that can seem suspicious. But according to the creators, the status has over a million global users after starting at the beginning of this year.
Although the Creatless undertaking is not necessarily a fund for the Creator Economy, entrepreneurial parallels between the founder of the startup and the creators of the content like LEE remain in the center of the company’s vision.
“Many consumer founder reveals that the real exciting strategy in the market around social,” Lee said. “Many of these founders becomes a creator in their own right … and it’s something I like to get involved as someone coming from that world.”
The II fund increases by level, Centennan, Vintage, the capital of isomers, Sequoia and other partners. Kaletically said that some of the outstanding Fund II did not invest in the funds dedicated to consumers in more than ten years.
“I think, hopefully, people start seeing the potential of consumers in this era,” Kaleti said.
Lee added: “It’s nice that we can invest in things our friends and family can come across.”
