How AI is disrupting the advertising industry

Artificial intelligence shakes for advertising and “non-transpiring” investors, one leader in the industry said CNBC.

“I think this has been distracted … Noninervation of investors in each industry and it is a complete disorder of our job”, read marking, delivering director of the British advertising group VppHe said on Tuesday CNBC’s Karen TSO.

The advertising market is under the threat of generative AI and which can be used to materialize part of the content on a fast pace. For the past few years, they saw the increase in numerous generators and paintings, including Openai Dall, Google’s Veil and Midjourney.

In his first interview, because he will announce that he will deviate as the Head of VPP, read that AI will “completely revolutionize our job”.

“AI will perform all on all world expertise in extremely low costs,” he said in London Tech Sunday. “The best lawyer, the best psychologist, the best accountant, and really, the best advertising creative and marketing people will often be ai, you know, it will start you.”

Read is that 50,000 VPP employees are now used for VPP open, own AI marketing platform.

“It’s, I mean, my legacy is in several ways,” he added.

Structural pressure on the creative parts of AD Business is a driving consolidation, adding that it will have to “hug” the way in which it will influence all of the creation of submissions and media plans for campaign optimization.

A Report from Forrester Published in June last year has shown that more than 60% of American agencies for AD already benefit generative AI, with another 31%, saying that they are investigating the use of technology.

Read is not alone in this regard. Advertising is subject to “huge transformation” due to devastating effects AI, French advertising gin Publicis’ groups The General Manager Maurice Levi said CNBC at CNBC at the Viva Tech conference in Paris.

He noted that AI production and video and video creation quickly speed up content production drastically, while automated messaging systems can now achieve “personalization on a scale like never before.”

However, the Publicis Chief stressed that AI should only be considered a means people can use to increase their life.

“We shouldn’t believe that AI more than the tools,” he added.

And while the AI ​​will probably affect some jobs, Levi ultimately thinks it will create more roles than destroys.

“Will he replace me, and will kill some jobs? I think ai, yes, to destroy some jobs,” he admitted to Levi. However, he added that “more important, and transform work and will create more jobs. So the net balance will be positive.”

It would, he says, in accordance with the influences of the workforce of previous technological inventions such as the Internet and smartphones.

“There will be more autonomy work,” Levi added.

However, Nicole Denman Greene, analyst in Gartner, warning brands should be careful to cause a negative reaction of consumers who are skeptical in the AI ​​influence on human creativity.

According to the research of Gartner since September, 82% of consumers listed companies using generative AI should determine priorities to preserve human jobs, even if this means lower profit.

“Equipment from what AI can do what should be done in the advertisement,” Greene CNBC said.

“What should be done is to help create revolutionary insight, a unique execution to achieve boundaries at what” marketing “delivered a brand-based, useful and relevant personalized experiences, including delivery on the promise of hyper-personalization.”