Fake discounts, pressure and other practices in Chinese fast Website SHIIN Breach the law, said the European Union (EU).
Bloc said he gave Shein a month to respond to his findings or confronted fines based on sales in EU countries in which it writes that he had violated the law.
“Now the Shein is to reinforce, respects the rules and its practices fully brings itself in accordance with EU consumer standards,” said EU Commissioner, Michael McGrath.
Spokesman Shein said, “Our priority remains ensuring that European consumers can have a safe, reliable and cozy internet shopping experience.”
On Monday, the EU has found a “wide range of practices with whom consumers faced during purchase on Shein and which are in violation of the EU” are in violation of the EU’s consumer and which are in violation of the EU’s rights.
This included incorrect information, deceptive product labels, wrong sustainability requirements and hidden contact information.
It also found cases by pretending to offer better offers, showing price reduction that were not based on actual pricing prices and false deadlines to put consumer under pressure to buy.
The EU also sought Shein to ensure that its reviews and product ratings were “not presented to consumers in the wrong way.”
“All companies going into EU consumers must play at our rules. Today’s action sends a clear message: We will not hold e-commerce platforms to be, regardless of where they are based,” McGrath said.
Spokesman Shein said “constructively working with EU consumer and EU commission to show our commitment to compliance with the EU law and regulations and continue to deal with this process to deal with this process.”
Shein had previously come under fire for his business practices January BBC report revealed by some staff worked for 75-hour weeksby a violation of Chinese labor laws.
The same month, Shein is charged with “Willing ignorance” of the Prophet in the UK After his lawyer repeatedly refused to answer questions about where the seller sources cotton.
In response to the BBC investigation into workers, Shein said that “dedicated to provision of fairs and dignified treatment of all workers in our supply chain” and to invest tens of millions of dollars in strengthening management and compliance.
“We try to set the highest salary standards and ask for all supply chain partners to comply with our Code of Conduct,” he said.
