Chatggpt’s recommendations to news publishers grows, but are not enough to oppose the map of clicks that are the result of the user more and more get their news directly from the search results of AI or AIAccording to a report of the company’s digital market intelligence such as similar.
From starting Google’s AI reviews in May 2024. year, the company found that the number of news on the Internet that results in a blocking on the websites of 56% to nearly 69% of 2025. Years.
It is not surprising that organic traffic also refused, rejecting over 2.3 billion visits to its peak in mid 2024. So far below 1.7 billion.
Meanwhile, the news related to the news in Chatggpt increased by 212% from January 2024. until 20. May 2025.
For news publishers, fast adoption and changes the game. Visibility in Google search results and good SEO practices can no longer deliver the value they worked in the past, because the search rank does not translate into such a website as before it pointed out.
At the same time, Chatgpt references for news publishers grow.
From January to May 2024. The Chatgpt news page for news was only less than a million, says that it is similar independent and grown at more than 25 million in 2025. years – 25k increase.
Of course, when the industry faces a massive fall in organic search traffic, this increase is difficult to compensate for issuer losses.
The report also noted that some websites become better than others when it comes to recommendations AI.
Websites that see the highest increase in Chatgtp for referral traffic include Reuters (rising 8.9% processor), neither post (increase 7.1%) and a business insider (rising 6.5%). Meanwhile, New York Times, which is Suing Openai Over the alleged scraping of her works without a permit, see far less Chatggpt refers. Although it is still on top 10 sites that have received the Chatgpt advisable traffic, it is only an increase of 3.1%.
Topics such as actions, finance and sports are currently counting for most news related news, but it is stated that the report of similarive, but other topics see growth, as well as politics, economy, time and others.
This, the theoretics of the company, can signal a move far from more “reactive information” and according to a deeper “engagement guided number” via ai.
In addition to growth and recommendation, the Chatgpt website and the application user also saw higher adoption.
During the last six months, the application users have more than doubled, while the visitors of the website were 52% said similar.
The firm is now offering Service for brands and companies that allows them to follow how and where their brand appears in GENAI tools such as chatggpt and how it compares to their competition.
Solutions for the publisher’s news crisis are small and far between.
Under pressure from publisher news and kill their traffic, Google has recently launched a service called Thendwall This allows publishers to use Google ad managers to experiment with other cash-dependent funds, such as advertisements. With Thinsvall, publishers can instead try things like a micropathe or ask for users to apply for newsletters to access the content of their website, for example. They can also adjust PfSewalsl screens with their own options, Google said.
Other websites experiment with canvases or other entry funds. Many have then conducted mass dismissal Or even close your operations.
In a recent interview with NIT Hard Fork PodcastOpenai I’m Altman Responded to a Question About Ai’s Impact On The Job Market By Saying, “I do think there is Go Away, or Maybe There’s a Jobs That Go Away. And Any Job That Goes Away, Even If It’s Good For Society and the Economy As a Whole, is very painful – extremely painful – in that moment … There is going to be real pain here in many cases. “
