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Apple Thursday has made changes in the application of app store, saying that it believes that new rules help to avoid A fine of 500 million euros ($ 585 million) from the EU for violating the law on digital markets.
The New policies are a complicated system fee and application manufacturer programs, with some developers who are now paying three separate fees for one download. Apple will also present a new set of rules for all application developers in Europe, which includes a fee called “basic technology commission” from 5% on all digital purchases made outside the App store.
Changes to Apple announced that they were not a complete departure from the previous policy of the company that attracted the attention of the European Commission in the first place.
Apple said it did not want to make changes, but was forced to regulate the European Commission, who threatened fines up to 50 million euros a day. Apple said he believes her plan in line with the DMA and to avoid fines.
“The European Commission requires Apple to take a series of additional changes to the App Store,” said the apple spokesman in the statement. “We disagree with this outcome and we plan to file a complaint.”
The European Commission spokesman did not say that Apple is no longer subject to fine. He said in the statement that the EC was looking at the new Apple concepts to see if the company is in line.
“As part of this assessment, the Commission considers especially important for obtaining the attitudes of market operators and interested in third parties before deciding on the following steps,” said the spokesman in the statement.
Saga in Brussels is the latest example of Apple fiercely defend its application store, key profit source for iPhone Maker through fees between 15% and 30% on downloading through its app store.
Also shows that Apple continues to claim that the Commission owes the Commission when iPhone Apps connects to digital purchases abroad, despite a recent court judgment that has ruled the practice in the United States
Management rules are no longer actually in the US
According to the Law on Digital Markets, Apple needs to enable multiple choice applications to distribute and promote their applications. In particular, developers are no longer prohibited to speak their users about cheaper alternatives to Apple’s App Store, practice called “Manager” regulators.
At the beginning of 2024 years, Apple announced their changesIncluding a 50 cent fee on downloading applications outside the platform.
Critics, including Swedish spotify, are pushed on the proposed changes to Apple, saying that the technical company has chosen access that violated the spirit of rules and that its fees and commissions challenge the sustainability of the alternative collection system. The European Commission was investigating a year, and it was said on Thursday that returns from Apple’s critics again.
“From the beginning, Apple is also clear that they do not like the idea to comply with the DMA,” Spotify said last year.
Epic Games The entire team of SweeNei, whose company has successfully changed Apple’s US administrative rules this year earlier this year, accused the apple “maleficence“In its access to DMA.
“Apple’s new digital markets The scheme of malicious compliance is a non-sedicated in Europe and the United States and real derision from fair competition in digital markets”, Sveenei published On a social media on Thursday. “Applications with competitive payments are not only taxed, but in the app store.”
European Commission announced In April in April 500 million euros. The Commission then said that Tech may still be changed to avoid fine.
Apple restrictions in the steering wheel in the United States was left earlier this year, after court orders in long-term epic games. Judge in California found This Apple intentionally seduced by the Court on its management concessions in the United States and sent immediately to stop setting up to charge a fee or commission for external takeover.
It is the order Currently in effect In the United States, as complained and has already transferred the application economy. As a result, companies such as Amazon and Spotification in the United States can direct customers to their websites and avoid Apple’s 15% to 30% of the Commission.
In the US Amazon iPhone Kindle App now showing the orange “Get Book” button that connects Amazon.com.
This complex story is updated.
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